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Write Reviews, Not Responses to Cease & Desists

When you’re starting up your own critic site or podcast, you don’t want to think about lawyers. But they’re thinking about you, and they’ve got their cease and desist letters ready. Use the wrong image, embed the wrong clip, leak the wrong story, or even just get a little too slanderous, and the lawyers start circling like dementors. You can’t always protect yourself, but you don’t have to walk blindly through the dark either. Through my experience on both sides of the cease and desist letter (as a critic and website operator and as an intellectual property lawyer), I’ll try to give you some guidance and lessons learned that will hopefully keep you focused on creating your reviews and podcasts – even if you’re reviewing “Grown Ups 3,” I promise that’s more fun than dealing with a cease and desist letter.




Seth Freilich, Senior Associate, Orrick, Herrington & Sutcliffe

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