SXSW Interactive 2014

Hyper-Personalized Marketing: Easy as 1-2-3

Even small and medium organizations can begin to use big data in a way that creates value for their customers and their own businesses. By collecting and integrating disparate data sets and using powerful algorithms to develop 360-degree profiles of each of their customers, small businesses can begin to compete with Amazon in the arena of personalization. And they can take it a step further by incorporating social media data into the mix, turbocharging personalization to the next level: hyper-personalization.

Share this idea

Related Media

Additional Supporting Materials


  1. What kind of data should small and medium businesses be collecting to learn more about how to serve our customers?
  2. How does a small or medium business even begin to collect and make sense of the different customer data we have access to and/or gather?
  3. What do small/medium businesses have to do to our "big data" to add value for our customers?
  4. Can I afford to compete with Amazon in the personalization space?
  5. How would hyper-personalization manifest itself for a small/medium business?



Patricia Blair, VP-Marketing, Nectar Online Media

Meta Information:

  • Tags: personalization, analytics
  • Event: Interactive
  • Format: Dual
  • Track: Content and Distribution
  • Track 2
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.