Hyper-Personalized Marketing: Easy as 1-2-3

Even small and medium organizations can begin to use big data in a way that creates value for their customers and their own businesses. By collecting and integrating disparate data sets and using powerful algorithms to develop 360-degree profiles of each of their customers, small businesses can begin to compete with Amazon in the arena of personalization. And they can take it a step further by incorporating social media data into the mix, turbocharging personalization to the next level: hyper-personalization.