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SXSW Interactive 2014

Increasing Your Visibility In Google & Bing

Having a web site doesn't guarantee that it will automatically rank well in search engines. SEO (search engine optimization) can be a big help. SEO doesn't mean bad design or "black hat" tricks. Rather, there are best practices all publishers should use to please both search engines and human visitors. In this session, representatives from Google and Bing provide this type of advice. They'll cover what you can do within your own site and how you can interact with other sites appropriately to increase your rankings and visibility, such as social media sharing. This session is all Q&A, so bring your top questions and learn how these major search engines rank your pages, right from the source.

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Takeaways

  1. What helps pages rank better in search engines?
  2. What impact does social have on search?
  3. How do search engines fight spam?
  4. What new things have search engines added to support publishers?
  5. What are common SEO mistakes to avoid?

Speakers

  • Duane Forrester, Senior Product Marketing Manager, Bing Webmaster Tools, Microsoft
  • TBA TBA, TVA, Google

Organizer

Danny Sullivan, Founding Editor, Search Engine Land

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Content and Distribution
  • Level: Intermediate
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