SXSW Interactive 2014

Crowdsourcing Diplomacy


This panel will illustrate how the State Dept is leveraging its social media network to address humanitarian crises. With 30 million fans and followers and over 1,000 social media practitioners worldwide, the Department is engaging its networks for social good. Through the combined resources of the Bureau of International Information Programs (IIP) and the Humanitarian Information Unit (HIU) the Department can now crowdsource projects that can have major impact in the daily lives of millions of people. The Humanitarian Information Unit’s initiative entitled “Imagery to the Crowd” takes satellite imagery purchased by the U.S. government and connects that imagery to the volunteer mapping community working on humanitarian emergencies, disaster response, and sustainable development. The partnership uses IIP’s large social media network to recruit new volunteer mappers, and to map new areas which are at risk of a humanitarian emergency.

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  1. How can a large organization or government agency use its social media network for good?
  2. How do digital tools allow disparate parts of an organization to work together as never before?
  3. How can the volunteer mapping community support crisis response?
  4. What factors do people need to consider when running large scale social media campiagns for an overseas audience?
  5. How can social media amplify crowdsourced mapping efforts?



Deborah Eisenberg , Strategic Communications Advisor, U.S. Deaprtment of State

Meta Information:

  • Tags: crowdsourcing
  • Event: Interactive
  • Format: Dual
  • Track: Policy and Civic Engagement
  • Track 2
  • Level: Intermediate

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