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SXSW Interactive 2014

Owning Identity: A Conversation with Tony Conrad

The average consumer’s online identity is segmented across the web on platforms including Facebook, Twitter, LinkedIn, Instagram and WordPress. about.me co-founder and CEO Tony Conrad and his team recognized the need for people to have one central location where they can represent their full online identity. The team developed about.me to serve as that space–personal, curated pages where individual online services, like Twitter and Facebook, play unique roles in building components of a user’s online presence. Beyond providing people with more control over their personal brand, Tony has built his personal brand as a thought leader in establishing identity through his time as an investor in companies like WordPress.com, Blue Bottle Coffee and MakerBot; his investor insight has guided his role as a company founder. In this session, Tony will speak about the state of online identity, how to build a personal brand online and how he expects representing identity to evolve in the future.

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  1. What is identity?
  2. How does the internet complicate identity?
  3. In the current “over-sharing” society, what are the issues involved with people putting their personal lives on display via social? Does it helps or hurts their professional lives?
  4. What can people do to establish or improve their personal brands online? Who are great examples of people in the startup space who have created superior online branding reputations?
  5. As more people spend more time posting their lives online, what shifts will happen around identity in the future?



Meghan Prichard, Assistant Account Executive, Brew PR

Meta Information:

  • Tags: social, identity
  • Event: Interactive
  • Format: Solo
  • Track: Entrepreneurialism and Business
  • Track 2
  • Level: Intermediate
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