Voting period for this idea type has passed

Synching Up...Is It Worth It?

It is the dream of many artists and bands to write that perfect song that will find itself on a high profile commercial that runs in heavy rotation. But how does this all work? And what’s the new reality that bands and artists should expect when licensing their music? The days of instant fame from a single commercial placement are not entirely behind us, but there is plenty of value still to be gained in brand association. In this panel, seasoned commercial music experts will discuss what value music can bring to a brand, and what the placement can really be worth to the artists.

Questions

Speakers

Organizer

Theresa Notartomaso, Music Producer, Publicis Kaplan Thaler


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.


Show me another