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Synching Up...Is It Worth It?

It is the dream of many artists and bands to write that perfect song that will find itself on a high profile commercial that runs in heavy rotation. But how does this all work? And what’s the new reality that bands and artists should expect when licensing their music? The days of instant fame from a single commercial placement are not entirely behind us, but there is plenty of value still to be gained in brand association. In this panel, seasoned commercial music experts will discuss what value music can bring to a brand, and what the placement can really be worth to the artists.




Theresa Notartomaso, Music Producer, Publicis Kaplan Thaler

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