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Museums and Mothballs: Reinventing the Experience

Each year, there are nearly 1 billion visits to museums in the US alone. These spectacular institutions are tasked with preserving objects of cultural significance to the public in ways that illuminate our collective past, highlight our creative present, and inspire our future. We contemplate what it means to be human beings within those walls.

If all of this is true, why has the experience of visiting a museum become so... boring? On-demand access to information is fundamentally changing the way we seek and internalize knowledge, creating a great opportunity for museums and similar cultural institutions to rethink themselves.

Using Stanford d.School Design Thinking process and E-180’s approach to matchmaking for knowledge-sharing, we invite participants to rethink their institution's onsite engagement strategy, focusing on content and human interactions. This is a collaborativem four hour long workshop, where participants will create a prototype of a new product to test with their users.

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Christine Renaud, CEO, E-180, Inc.


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