SXSW Interactive 2014

Are Machines the DJ's of Digital Music?

When it comes to music curation, has our technology exceeded our humanity? Fancy algorithms have done wonders for online dating. Can they match you with your new favorite music? Hear music editors from Rhapsody, Google Music, Sony Music and Echonest debate their changing role in curation and music discovery for streaming music services. Whether tuning into the perfect summer dance playlist or easily browsing recommended artists, finding and listening to music is the result of very intentional decisions made by editorial teams and algorithms. Are we sophisticated enough to no longer need the human touch on our music services? Or is that all that separates us from the machines?

Share this idea

Related Media


  1. How vital is curation to music discovery?
  2. Do you need human touch or will algorithms soon be effective enough on their own?
  3. What place does “taste” have in surfacing recommendations?
  4. What are the key considerations to designing human vs. machine-lead curation?
  5. How do you measure the effectiveness of curation on your service?



Laura Gonia, Group Manager, Weber Shandwick for Rhapsody

Meta Information:

  • Tags: curation
  • Event: Interactive
  • Format: Panel
  • Track: Content and Distribution
  • Track 2
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.