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SXSW Interactive 2014

Changing Behavior Through Persuasive Design

Whether it's Nike+ reminding you to be more active, Mint judging you for not saving enough money, or Gmail telling you which emails are important, everyday we're interacting with products and services that attempt to modify our behavior. For the most part, we consciously choose to use these products because of their ability to motivate or incentivize change. However, there are an increasing number of websites, apps, and devices that are not behavior changing technologies, but they have begun employing tactics on a micro-level to influence us, generally without our awareness or intent. Through persuasive design, businesses are crafting interfaces to meet their goals – goals that may be at odds with your personal interests as a user. Come learn how!
The session will dive into persuasive interface design use cases, how some companies are leveraging these tactics, and how we can design interfaces so that they can serve the interest of customers, as well as meet business needs.

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  1. What exactly makes an interface “persuasive”?
  2. As both, a product owner and user, why should I care about changing behavior through technology?
  3. What are the tactics and mechanisms for designing persuasive interfaces?
  4. What ethics are involved with persuasive design?
  5. If I wanted to make the interface of my products more persuasive, where would I begin?



Matt Danna, Director of Product, Fullscreen

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Design and Development
  • Level: Advanced
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