Herding Cats: New Digital Management for Artists

In today's music management and marketing environment every single aspect of a career must be incorporated into the digital space. A solid music marketer must coordinate the strategies of the overall management team, labels, PR, booking agents and talent agents into one solid strategic agenda while still keeping the artists voice loud and clear. Digital Managers integrate innovative online experiences, unique marketing campaigns, direct-to-fan management, platform integration, content creation, tour marketing and utilization of new technologies. The new digital manager moves far beyond social media management into a complete online presence strategy with a focus on social capitol and new revenue streams.