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SXSW Interactive 2014

Storytelling for Social Change

We have begun to take control of own narratives, telling our stories using whatever tool and digital means is available to us. We have not only begun to tell our stories, but we’ve connected them to others' stories being told simultaneously around the world. That act of storytelling interconnects us – creating an imaginary and real social fabric. The storyteller becomes a diplomat, a trickster, an opportunity creator, an entrepreneur, a node for change.

How do we tell our stories? How do we help others tell their stories? How do we create opportunities by telling these stories both for ourselves and others? When does our personal story shift from “me” to “us”? How do we make these shifts? How do we inspire action and empower others to tell their story? How does information and technology help us do that? What are the emerging trends in storytelling that can help us become changemakers both online and offline?

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  1. What does it take to not merely convey a message, but to change actions & attitudes after a story is told?
  2. What goes into the making of a modern-day movement— not just buzz, but sustained change?
  3. How do you catalyze behavior change among people whose names we’ll never know and whose lives we’ll never directly touch?
  4. How can we tell if we’re successful through our storytelling?
  5. How do we teach people to become authors and agents of change in their lives?



Kara Andrade, Co-Founder, Hablacentro LLC and NFP

Meta Information:

  • Tags: storytelling
  • Event: Interactive
  • Format: Panel
  • Track: Non-Profit and Activism
  • Track 2
  • Level: Intermediate
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