SXSW Interactive 2014
Smart Watches, Consoles and Fridges – Oh My!
In the good old days, music was sent from a tower to a box in listeners’ homes. Today, music is streamed digitally to computers, tablets, phones, cars and even gaming consoles. And tomorrow? Will you be listening to your watch or your refrigerator?
By 2020, ABI Research predicts more than 30 billion devices will be wirelessly connected to the Internet of Things, a virtual network of uniquely identifiable objects. As that network grows, audio consumption and monetization are certain to undergo drastic change too – a revolution that could be as disruptive as the arrival of digital has been over the last decade.
As it becomes simpler for everyday devices to stream audio, this session will take a look at how music will follow us throughout our lives on devices we never would’ve mistaken for a radio in the past. In this next generation of music listening, everything from the types of services we use, content ownership, music curation and monetization are primed for disruption.
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Additional Supporting Materials
- As the Internet of Things grows, what new devices might be used to consume music in the future? What is likely in the next year? Five years? Ten?
- How will audio consumption habits change when music is available on everything from gaming consoles to refrigerators? How has it changed already with the adoption of smartphones and streaming in-car?
- What will monetization look like in the new ecosystem? Who will own content across devices, and how will it be managed?
- How will existing streaming services need to adapt in order to survive and thrive? Will we create the soundtrack to our lives, or will curation be more limited as device options expand?
- Will the expanding Internet of Things be better or worse for artists and labels looking to grow audiences and profit from the streaming of their music?
- Patrick Reynolds, Chief Strategy Officer, Triton Digital
Jessica Harrison, AM, Triton Digital