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SXSW Music 2014

In-Store Radio: 200M Potential Fans

We will explore the impact of in-store radio on customer's shopping experiences and how this exposure can lead to fan acquisition for emerging acts. Over 200 Million people hear in-store radio everyday (music at malls, shops, restaurants, hotels, etc) - that's 2/3 of the population of the US. These retail playlists reach a captive audience (no one can turn the channel) and people use apps like Shazam to discover new artists. We will discuss success stories, challenges, licensing/legal, programming and more about this channel which often goes neglected in a label or artists' outreach plan.

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  1. What is in-store radio? Isn't that "muzak" or "elevator music"? Doesn't everyone just use Pandora or Spotify in their shops?
  2. Why should I care about in-store radio? Is anybody actually listening? We will discuss real success stories to answer this.
  3. How does in-store radio compare to non-com and commercial radio in terms of fan acquisition, audience reach, demographics, impact, etc?
  4. How does an in-store programmer decide what songs to use in a playlist for a mass retailer, a boutique shop or a stock off-the-shelf program?
  5. How can I get my songs (or my artists' songs) played in some of the nation's coolest retail locations? How is deciding what songs will play?



Richard Jankovich, Founder, Shoplifter In-Store Radio Promotion

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