SXSW Music 2014
Beyond The Play Button: Images & Album Credits
Screens are everywhere, but the music listening experience has not significantly evolved beyond the simple play button and static image of an album cover. Artist related images and contextual information about the artist play a critical role in the products of the future and creating value for musicians.
A team of experts will dive into the value proposition of archival and contextual information, best practices for managing large and small libraries of photo and editorial content, and what the future may bring to monetize those assets.
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Takeaways
- Does context matter? Do fans engage more with apps or subscription services when they have curated content at their fingertips?
- What are the current "album experiences" for fans and what kinds content libraries available to services and app developers? What do they have, why did they succeed or fail, and what are they missing?
- If managing and creating scalable libraries of this type of content is important (and we think it is) then what are the ways individual artist, manager, the label, can begin to build and manage their core asset library.
- For developers, and services explain the need to curate and operationalize (create a supply chain) for these assets to achieve low-cost scale.
- What does the future of music UX look like?
Speakers
- BillWilson Wilson, VP, digitalmusic.org
- Vince Bannon, Vice President, Entertainment Partnerships, Getty Images
- Maureen Droney, Executive Director, Producers Wing, The Recording Academy
- barak moffitt, EVP, Universal Music Group
Organizer
BillWilson Wilson, VP, digitalmusic.org
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