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SXSW Interactive 2013

Web Content: Discover. Collect. Share. What Next?

Traditionally, a “curator” describes one who organizes paintings, sculptures and other tangible objects in an art museum. Today however, we are all “curators” – of music, videos, photos and other content we find online. With so many content sources on the Web today, it can feel overwhelming to navigate the “noise” and find what you’re looking for. As a result, various aggregation tools – such as the ever-popular Pinterest and video sites like myTwonky – have emerged to help streamline the discovery process and connect people around common interests. How will this idea of “social curation” continue to evolve?

This “Core Conversation,” led by Jerome Rota, who manages PacketVideo’s suite of consumer products (including myTwonky), will offer a platform for attendees to discuss how today’s technologies and social networks are fueling “social curation.” Participants will be prompted to offer opinions and insight into how this trend is affecting both content creation and consumer behavior.

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  1. Now that consumers are actively collecting and sharing Web content, what will they want to do with it next?
  2. Is our obsession with discovering and sharing other people’s content impacting our creation of original content?
  3. What are the most promising up-and-coming tools fueling social curation?
  4. How does consumer behavior around social sharing vary in the U.S. versus Europe and Asia, and what habits are trending globally?
  5. How will consumers’ rapid adoption of tablets affect social sharing?


  • Jerome Rota, Senior Vice President of Consumer Products and Services, PacketVideo


Ali Pearson, Account Coordinator, SHIFT Communications

Meta Information:

  • Tags: video, content
  • Event: Interactive
  • Format: Core Conversation
  • Track: Content and Distribution
  • Level: Intermediate
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