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SXSW Interactive 2014

The Dating Game: Mobile Tech's Impact on Singles

If your index finger hurts from swiping through online dating profile photos on your phone, you’re not alone. According to a recent study, half of all singles report using mobile online dating websites or applications. The study, jointly commissioned by ChristianMingle.com and JDate.com, reveals key findings about how mobile technology is redefining the rules for singles. For example:

*A third of singles agree it’s less intimidating to ask someone on a date via text vs. making a phone call.

*However, 68 percent of singles still want to talk on the phone or in person to schedule dates, while only 20 percent prefer texting.

*A large percentage of men (44 percent) and women (37 percent) believe mobile devices make it easier to flirt and get to know someone.

Greg Liberman, President and CEO of Spark Networks, owner and operator of ChristianMingle.com and JDate.com, shares how daters dependent on their smartphones can put their best PHONE forward to meet that special someone.

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Takeaways

  1. How has mobile technology created new rules for the singles scene?
  2. Is mobile technology creating more confusion, or making it easier to meet someone new?
  3. How do men and women use mobile technology differently to woo each other?
  4. How is “FOMO” impacting singles?
  5. What are some tips for success for online daters using mobile sites and applications?

Speakers

  • Greg Liberman, Chief Executive Officer, President and Director, Spark Networks

Organizer

Laura Seldon, Managing Editor, Spark Networks

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Social and Relationships
  • Level: Intermediate
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