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SXSW Interactive 2013

Social Good Smackdown: Online vs. Offline Impact

What’s better: 10,000 Facebook Likes or a group of dedicated volunteers? Finally, it will be decided.

When it comes to social good campaigns, are consumers swayed more by calls to vote, donate and share, or to meet up in real life and build a playground or serve a hot meal? Do companies earn a bigger halo for inspiring digital deeds or real world feats? Do nonprofits achieve more impact from online awareness or in-person help?

Join VolunteerMatch and Network for Good, leading providers of cause engagement technology, as we determine what method of social action is best for consumers, companies and causes: online or offline.

Think WWE SmackDown meets American Idol, with Oprah-esque audience giveaways, guest star judges representing the spectrum of cause engagement, and a sneak peek of new research from the presenters exclusively for the SXSW crowd.

If you could ask your audience to take only one social good action, what should it be? Find out at the Social Good SmackDown.

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  1. What makes you feel better, clicking your way to good or sweating it out onsite?
  2. What creates more impact, digital engagement or real world service?
  3. What are recent trends in consumer engagement for social good?
  4. How do you measure the success of online and offline campaigns?
  5. Can’t we have it all? Doesn’t a multi-faceted engagement approach make up the social good pie?


  • Katya Andresen, Chief Operating Officer and Chief Strategy Officer, Network for Good
  • Robert Rosenthal, VP of Communications & Marketing, VolunteerMatch


Shari Ilsen, Online Communications Manager, VolunteerMatch

Meta Information:

  • Tags: activism
  • Event: Interactive
  • Format: Dual
  • Track: Social and Relationships
  • Level: Intermediate
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