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SXSW Interactive 2013

Reputation As A Currency: Is The Resume Extinct?

Trust mechanisms played a huge role in ushering online transactions from scary leaps of faith to our status quo, but what happens when online trust and social reputation move beyond the commerce space?
Could your online reputation replace traditional validation engines? At what point does the trust footprint you're creating online eliminate the need for a CV? What if you could leverage your social reputation for those things that traditional credit scores are used for, like buying a home or renting a car? Some may argue that a long and robust history of great transactional behavior online is a much better indicator of future behavior than a few late payments to the cable company.
In this session, TaskRabbit's Founder and CEO, Leah Busque, will discuss how we've come from the age of credit -— which transformed commerce — to the age of social capital, which is fundamentally changing the way we think about markets, power, online connections, and personal identity.

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  1. How did trust mechanisms cause us to evolve from being suspicious about buying online a few short years ago to online transactions being the status quo?
  2. Could these same trust mechanisms play a role outside the e-commerce space?
  3. Will social reputation eventually replace traditional reputation tools such as the resume or credit score?
  4. What if your social reputation could follow you from one online marketplace to another?
  5. Could your online reputation become your most valuable personal asset?



Johnny Brackett , Marketing & Communications, TaskRabbit

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Social and Relationships
  • Level: Advanced
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