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SXSW Interactive 2014

Brazilian Social Way of Life: Olympics + World Cup

The social media environment in Brazil is one of the most effervescent in the world. Brazilians adopts social technologies in a fast-paced and original way. Brazilians has the biggest number of friends in social platforms in the world, with a very high percentage of the time online spent on social activities. Through the analogy of two characters – Zé Carioca and Blu – that represents the Brazilian spirit, I intend to explore the original appropriations of Social Media in Brazil, and the exciting perspectives of the two major global events in the next 3 years– 2014 World Cup and 2016 Olympic Games. What Brazilians discuss on social media about the events and what are the specific characteristics of this market regarding to social media content are key informations to the brands that are planning their digital and social strategies for 2014 and 2016. The analysis of the environment, business cases and big numbers will help to understand and prepare for this opportunities.

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Takeaways

  1. What's the actual brazilian social media landscape, what's different from the rest of the world in terms of how brazilians appopriate the social media tools
  2. How the major players(organizers, sponsors, media) are acting in brazilian social media environment concerning the Olympic Games and World Cup
  3. What are the opportunities for brands to engage this large audience of brazilians and foreigners during these events
  4. How brazilians see the Olympic Games and World Cup and talk about this in social media
  5. How is the media landscape in Brazil regarding exponential mobile growth

Speakers

Organizer

Luciana Bazanella, Head of Planning and Social Media, AG2 Publicis Modem

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Diversity and Emerging Markets
  • Level: Intermediate
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