SXSW Music 2014
Your Friends Have Bad Taste: Fixing Social Music
Music is the most social form of entertainment consumption, but online music has failed to deliver truly social & connected music experiences. Social media updates telling you your aunt listened to Hall and Oates doesn’t deliver on the promise of social music. As access-based, streaming music becomes more mainstream, the current failure & huge potential of social music is becoming clearer. A variety of app developers & online music services are working to create experiences that use music to connect friends & use friends to connect you with new music you’ll love. This talk will uncover how to make social music a reality, including:
*Musical Identity (MI) – who we are as music fans and how understanding MI is unlocking social music apps
*If my friend uses Spotify & I use Rdio, can we still be friends? ID resolution & social sharing challenges
* Discovery issue: finding like-minded fans & relevant expert music curators
* A look at who's actually building the future of social music
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Additional Supporting Materials
- How are online music services applying an understanding of music taste (Musical Identity) to create smarter social music experiences?
- What is social discovery and how does it really work in music?
- What approaches are being taken to solve the lack of interoperability amongst music services toward truly “frictionless sharing”?
- Who are the most innovative developers and hackers building the future of social music?
- What does the evolution of social music from old-school mix tape sharing to newer constrained sharing options means for fans?
- Jim Lucchese, CEO, The Echo Nest
Marni Greenberg, Director, Corporate Communications, The Echo Nest