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SXSW Interactive 2014

Blogger DNA

Bloggers are everywhere and in every category. Fashion, beauty, lifestyle, food, tech, mommy, travel and lots of other niches. They are creating and curating more content than publishers ever will. Bloggers are getting more successful among their followers and brands&media are noticing this phenomenon. Bloggers are now part of influence marketing and get paid for their services. What's the number of blogs in different categories and what exactly is the average engagement of a blog? In this keynote you will learn more about the blogosphere, how they conquer the world and the keys to success.

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  1. Why are blogs and bloggers so important these days?
  2. What blog categories are there and how big are they?
  3. What is typical blogger behavior in categories like fashion, beauty and food?
  4. What are examples of successful bloggers?
  5. How do I become successful through my own blog?



Kirsten Jassies, Productmanager bloggers & social, Sanoma Netherlands

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Social and Relationships
  • Level: Intermediate
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