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Back 2 School Special: Truth behind College Buying

This panel will include industry professionals that have expertise in artist management, territorial and non-territorial agenting and college promoting. The purpose of the panel is to understand why artists play colleges (advantages/disadvantages) and the process behind working with college students to ensure the artist is happy with the outcome of the show. We will delve into the differences between colleges using middle agents and college students/advisers that work directly with talent agents. We will also discuss the positives/negatives of having territorial college agents working with Universities as opposed to RA agents of the artists advocating for their clients.




Kelly Benini, Concert Director at Syracuse University, University Union of Syracuse University

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