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And the Emmy Goes to … Google Glass

Lights, camera, bandwidth! What happens when your gig as an embedded social media strategist/content creator with one of the most-watched awards shows in the world coincides with your selection as one of the chosen-few Google Glass Explorers? Magic!

After exercising unprecedented behind-the-scenes access to the Academy of Television Arts & Sciences and its many industry events, Margo Rowder illustrates how Google Glass allowed TV fans to feel like Television Academy insiders. As she tells the story through Glass-captured images and video, she and Television Academy President and COO Lucy Hood will discuss how the new wearable technology helped the Television Academy (and the Primetime Emmys) fully embrace social and learn to love the girl with the crazy gadget on her face.

(Note: No celebrities were harmed in the making of this presentation.)

Additional Supporting Materials




Margo Rowder, Social Media Manager, Academy of Television Arts & Sciences

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