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SXSW Interactive 2014

Gettin Bizzy with Pair Design

Interaction designers the world over often work at their desks solo, headphones on, working deep inside their own head. When they come out of their bubble to show their work, they're often surprised at the response.

Cooper has solved the problem of the lone designer, by pioneering and perfecting the craft of interaction designers working in pairs. Generally, there’s 1 interaction designer responsible for generating ideas, or a “gen”, and 1 interaction designer for synthesizing ideas, or a “synth”. Come hear two of Cooper's most senior designers discuss this practice and the ways that you can use pair design to increase efficiency, effectiveness, and morale in your teams.

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Additional Supporting Materials


  1. Why is working in pairs more effective than working solo?
  2. How do two designers work together without stepping on each others' toes?
  3. How do you divide the work between two designers fairly and effectively?
  4. Are designers stuck in a particular role when pair designing?
  5. How does this work in teams of more than two?


  • Christopher Noessel, Managing Director, Cooper
  • Suzy Thompson, Director, Cooper


Christopher Noessel, Managing Director, Cooper

Meta Information:

  • Tags: practice
  • Event: Interactive
  • Format: Dual
  • Track: Design and Development
  • Track 2
  • Level: Intermediate
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