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SXSW Interactive 2013

How Start-Ups Can Access College Students.

Universities and colleges have big and far-reaching networks. Many start-ups have used the virality of college campuses to grow. As a recent college graduate I know the demographic very well. I will tell start-ups what works, and what doesn't work when trying to reach college students.

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  1. Where are college students?
  2. What is the value of college students for start-ups?
  3. What are the needs of college students?
  4. What are examples of good outreach campaigns to college campuses?
  5. How can start-ups best reach out to college students?


  • Patrick Millegan, Product Marketing Intern, about.me


Patrick Millegan, founder, WallShops

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Entrepreneurialism and Business
  • Track 2
  • Level: Intermediate
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