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SXSW Interactive 2014

Baby Got Backend

Modern web teams lavish attention on the visitor-facing front end, with good reason! Sadly, one group of critical users is often ignored: the content creators and editors who live in your site's "back end."

Often forgotten because they're part of the team, their productivity and effectiveness is the linchpin of any content-rich project. Like it or not, neglecting *their* user experience affects the bottom line.

Based on nearly two decades of work with large and small web properties, this session will cover the nastiest backend pain points and who they affect; the most common UX failings of resource-starved internal tools and feature-focused CMS products; and the time-tested solutions that can turn things around for content editors. With the workflow and governance knowledge of the content strategy world, the user research techniques of the UX community, *we can make our editors hate their lives less.*

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  1. Which critical editorial pain points do most companies ignore, and how can they be identified quickly?
  2. How can we justify the time and expense of solving these problems to the management team?
  3. Which editorial features are often "overbought," devouring expensive engineering time? How can we prioritize our efforts, and make the most of limited resources?
  4. What tools can our developers leverage to speed up the work of implementing an improved editorial experience?
  5. Why isn't there a silver bullet? We should solve this problem once, and never think of it again!


  • Jeff Eaton, Digital Strategist, Lullabot


Jeff Eaton, Digital Strategist, Lullabot

Meta Information:

  • Tags: user experience
  • Event: Interactive
  • Format: Solo
  • Track: Content and Distribution
  • Track 2
  • Level: Intermediate
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