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SXSW Music 2014

Intergenerational Communication in Media Relations

Publicists, or artists doing their own publicity, find themselves in a unique situation nowadays having to communicate with multiple generations of content providers (formerly known as journalists, editors, producers and talent bookers) who’ve each grown up with markedly different mediums of contact. The media that Gen X, Gen Y, Baby Boomer, or Generation Next are most comfortable with and responsive to varies decisively.
This panel will explore generational differences and similarities in how to most effectively communicate with the various generations of mass media: what platforms to use and how best to use them in each instance.

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  1. What are the generational differences and similarities of preferred means of communicating with members of the mass media?
  2. What is the full spectrum of communications platforms available?
  3. What are the differences and similarities in the manner by which you express your message with respects to these various platforms?
  4. What damage can you do by utilizing inappropriate platforms with the particular generations currently populating mass media ranks?
  5. How can you effectively use multiple platforms in getting your message across?



Howard Wuelfing, owner, Howlin' Wuelf Media

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