SXSW Interactive 2014
A Wheel Of Pain: How I Learned To Love Enterprise
You've all heard it. Enterprise is boring! Agencies whine about enterprise customers! Consumer web is where all the cool kids are making a dent in the universe!
Yet, at SxSW 2013, it was the Enterprise focused panels that were standing room only with a line wrapped around the corner of people wanting to get in the session.
In the mad, mad world of bootstrap startup mania, the prospect of getting experience in an enterprise environment can be regarded as a soul sucking dead end speed bump on your career and life timeline. But, it doesn't have to be that way. You can learn to love enterprise environments. You can thrive. Indeed, you can make a huge dent in the enterprise universe and the wider consumer universe as well.
Five areas of focus will be the 1) what market verticals and segments are, 2) how sales processes work, 3) which processes are ripe for innovation, 4) when should you be calling on companies, and 5) who you are really trying to find as an audience.
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Additional Supporting Materials
- What are the verticals and segments to be aware of when approaching enterprise markets?
- How does the sales process work on the inside and outside in enterprise markets?
- Which processes are ripe for innovation in enterprise markets?
- When should you be calling on companies to be relevant and timely in enterprise markets?
- Who are you really trying to find as an audience in enterprise markets?
- Jay Cuthrell, Office of the CTO, VCE
Jay Cuthrell, Office of the CTO, VCE