SXSW Interactive 2014
Stop Crap Social, Start Building Behaviors
Having trouble bringing real purpose or strategy to your social media? Turns out, when you mix together 3-act narrative, and neilsen’s Participation Inequality law, you’ve got a framework for some pretty sweet social campaigns that make buying stuff a natural outcome of a desired behavior. Plus, how campaigns, conversation and curation all work together in a way that actually makes people happy: to decide on your product together. Of course, you’ll see practical examples from brands like Taco Bell, KFC, Tombstone Pizza, and others. This workshop will be two and a half hours long.
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Additional Supporting Materials
- What are narrative structures, and how do they converge in social media?
- How and why is it important to separate transactions / campaigns and desired behaviors?
- What has changed about people's relationships with brands, and what that means practically in social media?
- How do you build audiences of scale in social with a mix of content and conversation, and what's that workflow?
- What is a brand's most effective role in social media?
- Michael Leis, Strategist, Independent Consultant
Michael Leis, Strategist, Independent Consultant