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SXSW Music 2014

$ync to $uccess: How to Get Placed & Get Paid

$ync to $uccess: How to Get Placed & Get Paid

With the decline in album sales, synch licensing has become the primary revenue source for many artists. As thousands of content creators vie for the attention of a select group of music supervisors, coming up with creative ways to stand out can be daunting. Whether you're doing it on your own or with a team of pitching partners, you will learn the best tactics, strategies, and emerging trends for making the most money from licensing.

Learn about the most effective ways to build your licensing syndicate including the benefits and disadvantages of signing with publishers, administrators, and song pluggers. Panelists will discuss the process of negotiating licenses, including creative tactics to maximize licensing income while accommodating projects of all budget sizes and constraints. Hear from experts on all sides of the licensing process - the music supervisor, the attorney, the song plugger, and the traditional publisher.

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  1. What are the different types of licensing partners (libraries, publishing co, boutique song plugger, administrator, etc) and how many partners should one have? What are the benefits and disadvantages of the various types of partners (libraries, publishing co, boutique song plugger, administrator, etc)? What should one consider when selecting a licensing partner?
  2. What are the challenges for music supervisors in clearing songs and how to overcome them? How can content owners reach supervisors and best pitch their music? What are current and emerging trends in what type of music supervisors are looking to place?
  3. What is the process of negotiating the license terms? What are red flags to watch out for in licenses? What terms should content owners request to best protect their interests?
  4. What are the best deal-making strategies in licensing music to accommodate smaller budgets or untraditional projects? How can content owners best evaluate a project's potential? When, if ever, should an artist choose to declines a placement opportunity?
  5. What new trends are emerging in music licensing? What new revenue streams are being exploited? How is the role of licensing partners evolving? Has the process of commissioned music creation changed?



Jennifer Newman Sharpe, Attorney, Law Offices of Jennifer Newman Sharpe PLLC

Meta Information:

  • Event: Music
  • Format: Panel
  • Track: Licensing/Publishing
  • Level:
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