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SXSW Interactive 2014

Modern Seinfeld: An Oral Re-History

George tweets naked picture meant for a Direct Message. Jerry hates that his iPhone tells his girlfriend when he's crafting a text. Kramer fights with Apple Genius. Elaine is kicked out of a movie for texting. There are countless examples of how modern-day technology could have changed the outcome of Seinfeld plots, and it says a lot about how technology has evolved the way we interact. Josh Gondelman, co-author of the popular Modern Seinfeld Twitter account (@SeinfeldToday) and Judi Cutrone, Senior Social Media Strategist at The VIA Agency, will compare and contrast marketing, social mores and technologies from then and now as seen through the framework of one of America’s most popular sitcoms ever. A humorous presentation based on the many social predicaments of Seinfeld characters will explore how far we’ve come through modern technology and revisit some of the best storylines to see if technology has made our lives better or if it’s just given us more ways to talk about nothing.

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  1. Has technology made our lives easier or more complicated?
  2. Which social media networks would the core four be drawn to, and which would they avoid?
  3. The characters on Seinfeld are renowned for their self-centered, self-serving attitudes. Has technology and social media made us more self-centered or less as a society?
  4. Given how deeply connected we are and how accessible information is, but also the breadth of information available, would it be easier or more difficult for George Costanza to spin his lies today?
  5. You could argue that New York City is the fifth ensemble character on the show. How has the NYC setting evolved in Modern Seinfeld’s world?


  • Judi Cutrone, Senior Social Media Strategist, The VIA Agency
  • Josh Gondelman, Writer and Comedian, Avalon


Judi Cutrone, Senior Social Media Strategist, The VIA Agency

Meta Information:

  • Tags: entertainment, social media
  • Event: Interactive
  • Format: Dual
  • Track: Social and Relationships
  • Track 2
  • Level: Intermediate
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