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SXSW Interactive 2013

Optimizing API Usage

API usage is exploding along with the numbers of APIs available. Many companies are releasing APIs that unleash interesting capabilities. Developers and application product managers are faced with more options then ever. However, given the heavy competition in the market for applications, APIs offer tremendous opportunity for innovation and differentiation. This workshop will include a panel with some application experts and some interactive case studies with developers who have been successful integrating APIs.

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  1. How should I decide which APIs to use in my application?
  2. How can I integrate APIs to make my application more successful?
  3. What are leading developers doing with APIs?
  4. What are some future APIs and trends that will help guide my application roadmap and features?
  5. What are leading developers doing with API Mash-ups and how can I best integrate them into my application?


  • Ed Schmit, Executive Director, AT&T
  • Carlton Hill, Vice President, AT&T


Ed Schmit, Executive Director, AT&T

Meta Information:

  • Event: Interactive
  • Format: Workshop
  • Track: Design and Development
  • Track 2
  • Level: Intermediate
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