SXSW 2025
Building Your Personal Brand and Expanding Your Digital Foot
Description:
Your personal brand is a reflection of who you are inside and outside of the office, and it’s more important than ever to create a purpose-driven brand that both educates and uplifts those around you while helping accelerate your own career. Learn about how these activists and communication marketing executives have built and sustained strong personal brands through expanding their digital footprint on social media and leveraging side hustles that increase income streams and grow their sphere of influence to benefit underestimated communities.
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Takeaways
- Define your purpose, craft a narrative, and communicate your brand across platforms with leading voices on culture, inclusivity and marketing.
- The role authenticity and intersectionality plays in the framework of building a personal brand, the impact of educational and purpose-driven content.
- Walk away with actionable insights and takeaways to build your brand, diving into the benefits and opportunities of different mediums and platforms.
Speakers
- Colin Daniels, Digital Editor, Adweek
- Michael Kaye, Director of Brand & Communications / Head of Brand Marketing, Communications and Social Media, Match Group
- Fatou Barry, Founder, The PR Girl Manifesto
- Tony Morrison, Senior Director of Communications, GLAAD
Organizer
Michael Kaye, Head of Brand Marketing and Communications, Match Group
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