SXSW 2025

The Power of Sustainable Branding in Tough Times

Description:

In an era of inflation and crises, sustainable consumer choices face challenges. This keynote explores how the new Impact Brands, positioned to address global issues, leverage sustainability as a competitive advantage. Discover how these brands uphold their values amid economic pressures, building trust and resilience. Through practical examples and strategies, learn the importance of sustainability for long-term success and impact, demonstrating that committed brands can thrive and lead in turbulent times.


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Takeaways

  1. Discover new strategies to position sustainability as a key driver of brand attractiveness and competitiveness in challenging times.
  2. Learn how to maintain consumer trust and brand resilience by adhering to sustainable practices and core values.
  3. Understand the critical role of sustainability in achieving long-term success, supported by real-world examples and actionable insights.

Speakers


Organizer

Tabea Hoellger, Partner, Brand Trust GmbH


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate


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