SXSW 2025

The Rise of B2B Creators—The Creator Economy's Dark Horse

Description:

Unlike influencers or lifestyle creators, B2B creators target businesses and professionals. From social media strategists to career coaches, they blend storytelling with specialized expertise. Garnering millions of impressions on LinkedIn and crafting must-read newsletters, they're shaping industry trends and building strong, paying communities. This panel brings together B2B creators and platforms to explore why this emerging segment is set to drive the next wave of six and seven-figure creator businesses.

Other Resources / Information

https://marketinginsidergroup.com/b2b-marketing/who-are-b2b-creators-and-why-do-they-matter/#:~:text=You've%20probably%20heard%20a,stories%20that%20matter%20to%20businesses.

Takeaways

  1. Monetization Strategies: Learn how B2B creators successfully monetize their content and build profitable businesses.
  2. Audience Engagement: Discover methods to engage and grow professional communities via LinkedIn, newsletters, digital products, and more.
  3. Future Trends: Gain insights into the future of B2B content creation and the potential for six and seven-figure earnings.

Speakers

Organizer

Vera Hanson, Senior Manager, Communications & Creator Experiences, Teachable

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creator Economy
  • Track 2
  • Level: Beginner
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