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SXSW Interactive 2013

GIF Marketing - Turning a Trend into Profit

Learn how to effectively use animated GIFs as a kick-ass medium in your marketing plan. Learn how to shoot, create and deliver engaging content with the simplicity of an image. Learn how these can be used in e-mail marketing campaigns, websites, newsletters, social media and video teasers. See and hear how some of the top brands in the world are profiting from this trend by integrating GIFs into their marketing strategy. It has been 25 years since the GIF was invented. Come and hear from those creative professionals who are bringing this medium back to life.

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  1. How can I use animated GIFs to promote my business?
  2. What are some examples of how GIFs are being used today?
  3. What goes into creating a great GIF and what tools are needed to make it happen?
  4. Is the creative process different when shooting for a GIF?
  5. Why the rebirth of the animated GIF? Why now?



Graham McFa, CEO, Cinegif

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Design and Development
  • Level: Advanced
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