SXSW 2025
Human-proof Brands: Staying Ahead of the Curve
Description:
Rather than seeing your brand as a marketing tool, see it as a system to attract people and become meaningful. Learn how to connect it to people's hopes, dreams and desires in times of multi-crisis. Join us to discover the key trends and insights that are shaping our evolving needs so you can stay ahead of the curve and lead with meaning and relevance. Understand how to apply trends correctly - otherwise they are useless. Join us on a journey of discovery on how to stay ahead of the curve, build human-proof brands, apply trends correctly and grow for the long term - even in uncertain times.
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Takeaways
- Understanding the importance of context and its role in managing complexity and technological upheaval
- Understanding the principles of unleashing a brand's appeal
- Successful examples of human-centered brands from various industries such as consumer goods, finance, media and technology
Speakers
- Klaus-Dieter Koch, Managing Partner & Founder, Brand Trust GmbH
- Kees Elands, Founder, TrendsActive
Organizer
Eva Stockhausen, Marketing Manager, Brand Trust GmbH
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