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The Future of Music + Brands Looks Promising

As of fairly recent, music's use in advertising and with brands has become commonplace, accepted and sought after by brands and ad agencies - often through the use of licensing and original music. But with this new normal, music itself has often been financially and creatively devalued and under-utilized. But even just as this devaluation is happening, a real opportunity is also presenting itself - branding partnerships - and it's time as a connective creative force within advertising and marketing is really just beginning to take off.

Though we will touch on music licensing and supervision, which in many ways is the bread & butter of music in advertising, this panel will primarily look at the unique and unfolding opportunities of music in collaboration and partnerships with brands, ad agencies and marketers.

Included are panelists from all sides of this eco-system's equation: brands, record labels, ad agencies, music/band management & marketers and music supervisors.




Eric Johnson, Executive Producer of Music & Creative Integration, DDB Chicago

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