SXSW 2024

Hyperreal Self-Expression: Fashion in the Metaverse


Join us on a journey through the fascinating intersection of fashion, AI, and generative art. A groundbreaking collaboration between the Fashion Innovation Agency and Johannes Saam created a hyper-realistic meta catwalk. By combining cutting-edge AI-generated images and VFX technology, Johannes and his team created an immersive experience that showcased the potential of marrying fashion and technology. The project offers a glimpse into a future where fashion designers and technologists work hand in hand to push the boundaries of self-expression and creativity.

Related Media


  1. The intersection of fashion, AI, and generative art is a promising area for creative exploration and self-expression.
  2. Collaboration between fashion designers and technologists can lead to groundbreaking innovations and new possibilities.
  3. Utilizing new technologies like AI and VFX can help push creative boundaries and shape the future of fashion and self-expression.


  • Johannes Saam, Creative Technologist, Framestore


Hannah Sinah, Marketing Manager, Framestore

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Artificial Intelligence
  • Track 2
  • Level: Beginner

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