SXSW 2024
Beyond Five Senses: The Secrets to Immersive Storytelling
Description:
What makes an experience truly immersive? Join Cogs & Marvel ECD Theo Fanning and CD Sheila Milani, Handsome Sound designer Christopher Forrest , and ex-X Director Jeff Linnell in exploring the interplay between senses and storytelling, how perception becomes engagement, and what “immersive” means in the mixed reality era.
Together we’ll unravel the secrets behind what makes our feelings tick and how to hack our sensory assumptions to create more emotionally resonant stories. Learn, feel, and leave with a new perspective on what makes a brand experience truly unexpected and unforgettable.
Related Media
Other Resources / Information
Takeaways
- The best stories are felt, not told. Done well, sensory interplay enhances immersion, forms stronger memories, and creates more layered storytelling.
- Authenticity is elusive—and more valuable than ever. Learn how we can hack our lizard brain’s own sense of reality through old and emergent tech.
- Engaging audiences’ senses and giving them agency builds trust, deepens relationships, and makes them feel like a true part of the brand’s story.
Speakers
- Theo Fanning, Executive Creative Director, Cogs & Marvel
- Sheila Milani, Creative Director - Design, Cogs & Marvel
- Christopher Forrest, Sound Designer, Handsome Sound
- Jeff Linnell, Founder, Director of Robotics @ X, Formant / ex-X Moonshot
Organizer
Gregory Schram, Creative Director, Cogs & Marvel
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments