SXSW 2024

Seed to Stage: How the Metaverse Powered a Musical


Imagine the Metaverse at your fingertips with some of the most powerful tools to bring your production to the stage. Navigating the changing landscape of theatrical venues is full of complexity, but innovating the production pipeline can provide solutions. The forthcoming rock opera, Judgment Day, is the first NFT funded musical production being brought to the stage. We will explore new production paths; from fundraising with NFTs, to concepting with AI and to rehearsing in Virtual Reality venues. By using Metaverse tools and emerging technologies creators can reach today’s audiences.

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  1. Digital collectibles (NFTs) and other web3 techniques enable creators to self-fund and build communities, opening alternative paths to production.
  2. AI creation tools and virtual production present a powerful new palette for independent creators to realize their vision like never before.
  3. Breaking from the traditional format, new immersive formats offer audiences the chance to experience the magic of live theatre in a changing world.



Kiira Benzing, Creative Director, Double Eye Studios

Meta Information:

  • Event: SXSW
  • Format: Fireside Chat
  • Track: XR & Metaverse
  • Track 2
  • Level: Intermediate

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