From Likes to Loyalty: Building Music’s Fan-Centric Future

Description:

In the era of mass music creation, artists increasingly recognize the need to own destinations and directly engage with fans. There's more competition than ever before and less attention to boot. In an ever-expanding and fragmented market, what does the next step in music fandom look like? How do artists build deeper fan connections, and how can fandom translate into new forms of revenue? In this panel, discover how musicians are leveraging the latest technological advancements to enhance their fan engagement strategies.