SXSW 2024

Web 2.5: Merging Web2 + Web3 Marketing


The way we consume media is evolving. It's harder and harder to grab the attention of your audience which is where Web3 comes in. Exclusive and elevated virtual experiences can take fandom to a whole other level but what's the goal? Web3 formats shouldn’t be used only for the sake of using Web3. Speakers will discuss how Web3 can be used to enhance your Web2 marketing strategies and how, when used in tandem, can be optimally effective.

Other Resources / Information


  1. How can Web3 be used organically?
  2. How can you take your regular marketing plans and elevate them with Web3?
  3. How can you use Web3 to engage with fans and build community? What are some examples of artists doing a great job with this?


  • Blake Armstrong, CEO, NGAGE
  • Tessa Violet (TBC, Artist, N/A
  • JR Walker (TBC), Web3 Brand Strategy, Sony Music
  • Nikisha Bailey (TBC), General Manager, NVAK


Meredith Nadeau, Director, Brand Marketing & Communications, The Orchard

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music & Tech
  • Track 2
  • Level: Intermediate

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