SXSW 2024

When Cars Fly, How Will We Use Our Hands?


Imagine a future where cars autonomously roam the sky freeing passengers to embrace productivity, entertainment, and social connections. In July ‘23, the FAA certified the first flying car, which when combined with AI and cutting edge route mapping, clears a path to a new era of travel. We’ll explore the impact of hands-free transportation on human behavior and look at how brands can fuel a shared transportation economy. Together, let’s envision a world where cars become dynamic spaces for nurturing family conversations or hubs for brand experiences and content. It's all closer than you think.

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UBERAIR: Closer than you think | Uber -


  1. The future of hands-free transportation is here, what we make of it is what matters.
  2. Envision cars as dynamic spaces nurturing shared experiences and meaningful conversations.
  3. Discover the potential for innovative advertising solutions that fuel a shared transportation economy.


  • Lance Wolder, Head of Marketing and Strategy, PadSquad
  • Kaleeta McDade, Chief Experience Design Officer, VMLY&R


Lance Wolder, Head Of Marketing And Strategy, PadSquad

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate

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