SXSW 2024

Making Professional Wrestling a More Inclusive Space


Professional wrestling existed essentially as a monopoly for nearly two decades, until Tony Khan launched All Elite Wrestling in January 2019. Since then, the industry has experienced a reinvigoration, not only in terms of competition at the highest level, but also as a welcoming place for fans from all walks of life. From launching as a minority-owned promotion to crowning the first trans champion in a major promotion in history, the past four years have represented a turning point for diversity and inclusivity in an industry that had for many years been going in the wrong direction.

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  1. The wrestling industry has made major strides in recent years toward creating a more inclusive fanbase and workplace.
  2. It’s critical from an authenticity standpoint for minorities and diverse demographics to have a voice in how they’re portrayed in wrestling.
  3. It’s one thing to employ diverse talent, but to make a locker room truly inclusive, you need advocates in talent relations who will champion them.



Danny Kerth, Managing Supervisor, FleishmanHillard

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Sports
  • Track 2
  • Level: Advanced

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