SXSW 2024

The Future of Trend Forecasting: From Theory to Practice


The world is more chaotic than ever, and the business of professionally tracking trends and the underlying consumer motivations that fuel them is no exception. Learn more about the largely mysterious trends-industrial-complex, and hear a lively discussion on the latest discourse about the current state of trend forecasting from practitioners who have spent their careers translating culture into practical and actionable advice for the business world, institutions, investors, and academia.

Additional Supporting Materials


  1. What does a trend forecaster do, and what is their role at businesses of varying scale, from startup to Fortune 500?
  2. What kind of information diet is most effective to keep on top of the latest trends? How important is being extremely online?
  3. Do trends in fashion come from the ground-up from the streets, or from the top-down from brand corporate strategy?



Michael Miraflor, Chief Brand Officer, Hannah Grey VC

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Culture
  • Track 2
  • Level: Intermediate

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