Rebranding a City Calls for Equity and a CMO

Description:

Every city has a brand - a value proposition to offer residents, tourists and businesses. Chicago identified a number of benefits: diversity of residents, a welcoming city for all people, an abundant natural resource - Lake Michigan, talent and brains that breed innovation and research, and a diverse economy with 5 top performing sectors. Do you ever hear that in the news? No. So how do you fight to change perception and the sentiment about Chicago while addressing real equity challenges that have persisted for decades in Chicago? Chicago's first CMO will tell you how in this session.