SXSW 2024
Navigating Cannabis Regulations to Cultivate Brand Growth
Description:
This interactive presentation will teach you how to navigate cannabis marketing regulations to unlock your brand’s unfair share of attention in a highly regulated industry. Attention that’s measurable and leads to growth. Ready to tap into your right brain? Through real world examples and case studies, we’ll explore the possibilities of unleashing your creativity and building a brand identity, while still adhering to those important regulations. Nearly 85% of U.S. states have legalized cannabis in some capacity - it’s time to let cannabis advertising shine.
Related Media
Other Resources / Information
AdExchanger | November 2022: Creative Ways Beer, Pharma, And Cannabis Marketers Can Fight Back -https://www.adexchanger.com/tv-and-video/platform-ad-restrictions-creative-ways-beer-pharma-and-cannabis-marketers-can-fight-back/
Takeaways
- What you legally need to avoid when developing ads for cannabis brands.
- What you can legally and creatively include when developing ads for cannabis brands.
- Creative best practices for driving campaign effectiveness and brand recall for cannabis brands.
Speakers
- Lance Wolder, Head of Strategy & Marketing, PadSquad
- Alex Parker, VP of Marketing, Sunburn Cannabis
Organizer
Laura Fregeau, Content Marketing Manager, PadSquad
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