SXSW 2024
Hit Songs on the Go: The Mobile Music-Making Revolution
Description:
The music industry is experiencing a groundbreaking shift fueled by a device we carry in our pocket: the mobile phone. For the first time, artists are making music on phones en masse, and some are landing label deals. This transformative paradigm has put the power to compose chart-topping hits in the hands of every aspiring musician, creating a new, counterculture music business. Join BandLab CEO & Co-founder Meng Ru Kuok to discuss how mobile music creation is not just changing the way people make music, but how this new era is changing the music industry itself.
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Takeaways
- Younger musicians are going from 0-100 faster than ever, driven by simplified tools, more sounds, and skills sharing.
- Millions of more people are creating music for free, presenting new challenges in an over-saturated and hyper-fragmented market.
- The music industry is entering a platform era, driven in large part by mobile music creation, and is finding ways to adapt.
Speakers
- Meng Ru Kuok, CEO & Co-founder, BandLab
Organizer
Dani Deahl, Head Of Communications & Creator Insights, BandLab
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