SXSW 2024
XR Roundtable: The State of Play — Music | Gaming | Learning
Description:
What does the landscape of AR/VR/MR look like for audiences? Join a conversation with industry leaders from Warner Music Group, Niantic, Nexus Studios, and Meta to learn how they approach building extended reality experiences and products. From leveraging smart glasses to make you smarter, to seeing the world through Pokémon Go, and inventing new avenues of fandom, the pathways to participation are diverse. This stellar panel of practitioners aims to give visibility into the business of driving innovation forward.
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Takeaways
- Insights into how to build partnerships, and production processes, and enable creative innovation across AR entertainment.
- Skate to where the puck is going to be: see visionary uses of tech that hint at the future for devices like the Vision Pro, Quest 3 and beyond.
- Learn what the core ingredients are to creating experiences that your audiences will wait in the rain for or use for years on end.
Speakers
- Pablo Colapinto, Head of Immersive, Nexus Studios
- Kim Adams, Director of Art and Production, Pokémon GO, Niantic
- Oana Ruxandra, EVP of Business Development & Chief Digital Officer, Warner Music Group
- Monica Arés, Founder, Th3 Third Door
Organizer
Nancy Edmondson, Marketing And Content Manager, Nexus Studios
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